One Very Bad Idea

I truly don’t like to mock or make fun of people’s ideas or creative. But this one, I had to share. For a national sporting show where fisherman and hunters gather this became the center piece of the branding campaign. The worst part is that someone truly thought this was a good idea. Now I’m stuck with marketing materials that include this imagery… where do I go from here?

Please include your naming suggestions for this “animal” in comments: