geeking out – YAHOO! logo creative team investigation

Today I was inspired by Marissa Mayer’s newest Tumblr post with candid thoughts on how she was involved in the logo design and her love for Illustrator. My opinion the 30 logos in 30 days was simply a PR marketing stunt to create buzz around the logo launch rather than poll and gather insight for the official design. The new logo was introduced live on their website late 9/4/13.

Marissa goes on to tell us in her post that they spent a weekend designing the logo. “We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. ” read more

Did they order pizza Saturday night? Did Marissa make eggs Sunday morning or bring in Breakfast Burritos from Taco Bell? Was it a brilliant discussion listening to jazz music or a messy music blaring ideation session with PBR and junk food.


Who was there?

Marissa starts with giving credit to Bob Stohrer, who is the SVP, Brand Creative at Yahoo! He has only been there 8 months so it seems like someone who may have a working past with Marissa. He has the writing background so I could see him being the one that concepted “old school” on the chalk or white board. Bob may even inspired the intern to come up with the CAD-like architecture edge inspiration. Did I mention he used to work at Virgin? This picture proves he did, sitting with Richard Branson talking strategy as his cover page on Facebook. Will Marissa make the cut one day as the coverpage icon? [She would be my FB coverpage]Capture_talkwhands_Bob

Second on the team, we have our copywriter, the SVP counter part Mr. Marc DeBartolomeis, VP, Creative Director – Brand at Yahoo! Marc joined 7 months ago, so obviously Bob needed a wing man to go with his mad writing skills. They worked together back in their NFL days and Virgin Mobile. Marc had left and worked for the Madison Square garden where he drove MSG Entertainment’s creative and brand. Want to be his Facebook friend?
The designer is Ruslan Khaydarov who is the Visual Designer at Yahoo! Marissa referred to him as “Russ Khaydarov”. Nothing showed up with the name search or with Russell. So I wonder if there will be a spelling error with him being nicknamed Rus (with 1 s). Rus has the background of being at Razorfish and has a Bachelor degree in Graphic Design from Drexel in Philadelphia. Want to learn more? Check out his Pinterest account or of course friend him on Facebook [I bet you won’t get a response].
Then there was an intern. He comes the Big Apple as Yahoo!’s summer intern from ITP a Master program through NYU. With the name Max Ma you know he must be brilliant and he is actually from Beijing, with a portfolio that Senior Art Directors would drool over. Max is on Twitter and wasn’t afraid to check-in and show his friends and colleagues where he was working. If you notice, he even says “I will come back”. Will he back with a hired-on position?Capture_internFoursquare
Marissa gives credit to the video to Max “Here’s a fun video (created by our amazing intern Max) that animates the design notes:”
Lets watch it again together.
Now, I’m not going to get into my opinion on the Yahoo! new logo, because frankly whatever Marissa goes with I will support and I respect their design vision. It makes sense to redesign after 18 years and it seems like the perfect opportunity for her to shine some positive light on change while the team is working hard on some secretive programming and product launches.
What did we learn today? Within every job, it will influence the future teams and jobs you will have later on in your career. I’m sure if you would have asked Rob and Marc back in their NFL days if they ever would want to re-design the Yahoo! logo, they would have laughed that one up. Yeah- right!
Also get a really cool internship, practice your video animation skills and you could be on the Yahoo! team one day. Or just aim for your favorite agency, brand or product.
Yahoo! is currently looking for a Media intern and a lot more. Apply Now, or just click and dream.
Stay whimsical, yet sophisticated, modern and fresh, with a nod to your history.

Content and information was based on Tumblr post by Marissa, that I read on 9/5/13. The search on the team names were made by Google (sorry Yahoo!) and were just assumptions and public profiles. Nothing was alternated or confirmed by the resources.