The last two years I have immersed myself in cereal boxes, dog food brands, k-cups, beanbag chairs and talented creative people. My final days at Kick I reflected on the learning of packaging re-brands, new product development and successful account strategy. Rewarding? So much! I have been able to help the local Minneapolis nonprofit People Serving People have … Continue reading Kickin’
Recently my husband and I went to Maui, and through all the hikes, drives, tee-times, beach-bumming-moments and amazing fish tacos I realized I wasn't sure what our "couple travel brand" was. Why do I even ask this question? I'm a born-marketer and I keep seeing branded Twitter handles, websites and blogs with couples traveling and doing … Continue reading Travel with your partner
#32UNDER32 Opening Film // Minneapolis, MN from acowsay on Vimeo. Opening film premiered at the May 28th #32under32 awards. Since December, this Minnesota Design Gal had been planning for the 3rd Annual 32 under 32 community event. This event was founded by an Ad 2 MN volunteer—with a new idea, the right plan, right volunteers and … Continue reading #32under32 event director experience
With the handfuls of career moves in a lifetime, many are planned, others just appear in your life for a reason. Being able to call Ideas that Kick my new creative home was certainly one of those unexpected opportunities–I will expect decades from now I will consider it to be the best move of my career. … Continue reading Tricia with Ideas
Fast Company is a news source with the following of innovative and creative thought leaders who are actively inventing the future of business. What is happening this month is the judging of their Drive Your Business Forward contest. The submission process started with seeing the ad for small businesses on a promoted post on Facebook and … Continue reading Drive Your Business Forward
Everyone has heard the saying and the show is known for it, but it's true, I said "Yes to the Dress". Having never tried on a dress other than my mother's when I was about 15, I didn't know where to start. I gravitated to some things due to pins on my pinterest board. But … Continue reading This Gal Said Yes to the Dress
Twas the night before December 1st and St Paul was shimmering, Rice Park had their lights bright for us on that mild night. Being escorted to St Paul Grill by Steve, it was a special treat to end the week. I wasn't wearing anything fancy but my favorite coral sweater and jeans. If I would have … Continue reading 1 extra special shiny object
I have been trying to publish a post about this particular CEO for months now. For some reason I had never heard of her but I find myself doing research, listening to conferences and news spots she has been in... I think I have found another successful woman to admire. Yahoo! The Numbers and Facts … Continue reading God. Family. Yahoo!
A nonprofit organization (NPO) is an organization that uses surplus revenues to achieve its goals rather than distributing them as profit or dividends. Nonprofits have always been part of my life in some way, and I have to share about one I have known and become very passion about The BrandLab. It really hits home to me because I remember being in … Continue reading Nonprofits — The BrandLab, cheers you September 6th?
The expectations of listening to John Jarvis present at the morning Advertising Federation program, was set pretty high for myself. I had heard the name many times in the Minneapolis advertising community and wasn't quite sure where he was going to go with the Ad Fed Breakfast title of "Mad Men to Math Men". On … Continue reading Breakfast with John Jarvis