The last two years I have immersed myself in cereal boxes, dog food brands, k-cups, beanbag chairs and talented creative people. My final days at Kick I reflected on the learning of packaging re-brands, new product development and successful account strategy. Rewarding? So much! I have been able to help the local Minneapolis nonprofit People Serving People have … Continue reading Kickin’
Think of going to the bookstore—do you judge a book by its cover? Well "depends on the book" will probably be your answer. But it's true, I know I do. When scanning the magazine shelves at the check-out, think about the words, pictures and color that is screaming at you. The mag editors know 1 out of 5 … Continue reading Judge at the Shelf
The latest project that was wrapped at Kick was a 13 dog photoshoot. This experience brought the true Dog Mom out in me—as over 130 dogs showed-up for a K9 casting at 514 Studios! It was truly a rewarding experience to be able to have the confidence from the client to run with the dog selects … Continue reading Smile Pretty Pups!
#32UNDER32 Opening Film // Minneapolis, MN from acowsay on Vimeo. Opening film premiered at the May 28th #32under32 awards. Since December, this Minnesota Design Gal had been planning for the 3rd Annual 32 under 32 community event. This event was founded by an Ad 2 MN volunteer—with a new idea, the right plan, right volunteers and … Continue reading #32under32 event director experience
What is 32 Under 32? In every industry, there are those who push beyond what’s asked of them in the hopes of disrupting the status quo. These are the early risers and late-nighters. The after-work hustlers and the opportunity seekers. In the advertising and marketing industry, we call these people ambitious and recognize them as … Continue reading #32under32 Award
It was the early 2000's and I was a digital graphic design student and was eager to launch my first ever website that I coded in HTML. triciajsdesigns.com was the domain I picked and so excited to have for the rest of my life. I remember picking that because I always knew my last name … Continue reading Good-Bye to My First Ever Domain
This morning I attended the annual 10 Trends that will Share the World in 2013 and Beyond, presented by Ann Mack, Trend-Spotting expert from JWT. It was sponsored by The Advertising Federation of Minnesota and at their monthly breakfast event. I kept my notes raw for you below, so you can see how I interpreted the … Continue reading 10 Trends Shape the World in 2013
The expectations of listening to John Jarvis present at the morning Advertising Federation program, was set pretty high for myself. I had heard the name many times in the Minneapolis advertising community and wasn't quite sure where he was going to go with the Ad Fed Breakfast title of "Mad Men to Math Men". On … Continue reading Breakfast with John Jarvis
Being on the go is something I am very used to putting many things on my plate including volunteering for nonprofits, keeping up with the digital and creative trends and currently looking for a JOB all while trying to maintain some sort of personal life-family-friends and maintain and grow my network. The average MN gal … Continue reading OLSON, Best Buy and #Trends – Oh my!
This weekend I had the pleasure to announce through National Ad 2 Social Media and to my Ad Fed and Ad 2 colleagues that Ad 2 Minneapolis Won 1st Place Progams from the National American Advertising Federation. This award goes back to representing your Ad 2 club nationally and getting to compare notes and compete … Continue reading Winner-Winner! Chicken-Dinner!